Blog Posts

  1. The 2017 Employee Experience

    In case you missed it – cubicles are out, ping pong tables and espresso machines are in. But while, these gimmicks might give your company a few Instagram posts, will they actually improve the employee experience? Employee Experience is what an employee receives from every aspect of their work environment – from managers to coworkers,…

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  2. Benefits Of A SaaS Solution, Part 2

    Welcome back to our Benefits Of A SaaS Solution series! Before reading forward, if you have not read Part 1 on The Cost Of Entry, I highly recommend you do so. It’s interesting, and important, and applicable, and just a jolly good read. If you have, today we move onward and upward with two incredibly…

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  3. Benefits Of A SaaS Solution, Part 1

    After months or maybe YEARS of consideration, you’ve finally decided that it’s in your company’s best interest to have a mobile application. Admitting that you need an app is the first step, so congrats! We’ve all known that people are using Smartphones, but what’s important to note is that people are spending 90% of that…

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  4. The Who. The How. The Good News.

    Everyone knows that the number of mobile phone users has continued to skyrocket, but it’s important to note that user growth is not the only data point that needs attention. While the number of mobile phone users changes with time (the “who”), so is the way in which people are using their devices (the “how”)….

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  5. Why George Foreman’s Fans Were Eager To Engage With Their New Mobile App…

    Every brand has different levels of fandom, ranging from the simple Facebook fan all the way to the highly desirable SuperFan. However, while each level benefits the brand, SuperFans are definitely the most important advocates for any company. SuperFans are your most dedicated followers. They are the group that has history with your brand, loves…

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  6. The Classifications Of A Brand Fan

    Analyzing brand fandom can be complicated. With endless ways to engage a brand leading to intricate segments of followers, sometimes prioritizing your fans can become overwhelming. To help you more effectively engage your followers, we have broken down the top classifications of a brand fan for you! SuperFan: 4 Stars Your most dedicated fans. The…

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  7. The Future of Personalization: Part 1

    Personalization has quickly become one of the most talked about forms of marketing this year, the Age of the Consumer. While personalization marketing is not a “new” tactic, it has changed greatly in the last couple years. Today’s on-the-go consumers expect more from brands, and personalized marketing is how your brand is going to stand…

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  8. Product Perspective: Releasing New Features

    Brands have a tendency to want to be everything at once for their consumers, but as we all know, this idea is much better in theory than in execution. Listening tools have made it easy to learn what customers and potential customers are saying on social networks, regarding what they want (and expect) from brands….

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  9. What iOS 9’s Ad Blocking Feature Means for Your Brand

    You may have heard that Apple’s new mobile operating system, iOS 9, has enabled ad blocking. While this feature might provide a better user experience, it does change the landscape of mobile advertising and could create issues with growing awareness for your brand and reaching new customers. How can you combat ad blocking? We’re glad…

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  10. Piecing Together the Personalized Mobile Experience

    Whether we want to admit it or not, our mobile devices are the most intimate objects we own. 280 million people worldwide are “mobile addicts” who launch applications on their devices 60 times or more per day on average, and 87% of millennials say their smartphone never leaves their side. Think about those numbers for…

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